Document Type : Research

Authors

• Reza Pishghadam ¹
• Shima Ebrahimi ²
• Zahra Jahani ³

¹ Professor in TEFL,, Ferdowsi University of Mashhad, Mashhad, Iran; pishghadam@um.ac.ir

² Assistant Professor of Persian Language Education, Ferdowsi University of Mashhad, Mashhad, Iran

³ M.A. in Persian Language Education, Ferdowsi University of Mashhad, Mashhad, Iran

Abstract

Writing scientific and academic books, articles, and delivering lectures on various scientific topics are among the effective ways of communicating knowledge and information to audiences and learners. Therefore, it is worth noting that researchers, scholars, and teachers in various fields of research should adopt a writing or lecturing style that effectively and successfully communicates information to the audience, enabling them to easily benefit from learning new content and information. Priority should be given to using scientific language, which is plain, direct in interpretation, and has logical structures and order that utilize words in their true meaning, guiding the audience directly to the intended meaning.
However, some authors, researchers, and speakers opt for a sublime and glorious style of presentation, aiming to deliver eloquent speech or writing. Despite this, they should consider that the primary and crucial goal of presenting scientific content is to convey it properly and explicitly to the audience. Therefore, teachers should pay attention to differences such as gender, education, and field of study among their audience when choosing their presentation style. Each variable affects people's preferences for learning. For example, studies in applied linguistics have shown that gender differences play a role in the use of language tools, with men and women differing in their use of lexical items. Additionally, individuals' level of education and their expertise and specialization shape the way they use lexical items or grammatical structures. If the audience is trained according to their preferences in receiving and processing information, they will achieve better academic results.
Due to these differences among learners, the education system needs to consider learners' learning styles and emotions, as they are essential factors in the field of education. Emotions not only affect students' preparation and motivation to deal with problems but also their efforts and the strategies they use to understand the course content. In this regard, utilizing the emo-sensory style (involving the senses and evoking emotions) and engaging different senses of students in the process of grasping information can be beneficial.
Given the importance of considering audience differences and their needs when selecting the writing and speaking style of authors and speakers, the present study aims to examine the language preferences of students of different genders, various levels of education, and fields of study. This analysis is conducted using a new measure that examines sublime, emo-sensory, and simple styles. The paper seeks to answer the question of whether gender, level of education, and field of study significantly influence learners' preferences regarding these styles.

Keywords

• Emo-Sensory Style
• Language Preference
• Simple Style
• Sublime Style